How it would work
The contest organizer promotes their contest, announcing that people wishing to enter simply need to Like a selected Facebook Page or Follow a specific twitter account.

After creating an account the contest organizer simply creates a new contest in the system. They select the social media networks that are allowed for entry into the contest (Facebook “Like”, Twitter “Follow”)

After the contest has ended the organizer logs into the system and defines the criteria for selecting the winner of the contest.
Contest Start and End Date
Number of winners
Required keywords (Ex: #contestname)
Must have entered during contest dates
Congratulations Message

The organizer then simply selects “Select Winners” and the system randomly selects the winners based on the specified criteria.

They can then choose to automatically send the winner(s) an automated message.

Once the contest has ended, the organizer would then receive a one page report outlining the impact of the contest (IE: Number of new followers, Facebook Likes, retweets, and total reach of the contest)

Problem
Most cities have a portion of their website to reporting problem with in the city.. Example (Potholes, Damage, etc..).  Problem is that there may be considerable time between the time you see a problem and then get to a computer, find the form and enter the address, description etc..

Idea
Use Twitter to allow citizens of city to report on problems as they see them using their smartphones.

Example
Mike is out with his kids at his community park.  When he arrives, he realizes that the grass at the park has not been maintained in what looks like a month.  He knows about www.reportinhrm.ca and browses to it on his phone.  There Mike sees two categories of things to report on.

Mike selects Park and then Grass Length.  As soon as he selects the button, Twitter opens on his iPhone and is pre populated with an existing message.  He add’s his GPS location and a photo and hits send.

Mike’s municipal rep is monitoring Twitter for such posts.  He reply’s to Mike confirming that he has received his message and has forwarded it to the appropriate department.

Parking tickets should have a QR Code on them that takes you to a mobile friendly payment form.  I often forget to pay a ticket sooner than later mainly due to inconvenience or forgetting about it.  The ability to pay for the ticket right away would defiantly be handy!

Value Proposition
Retail businesses use software to generate QR Code Ads to be placed in store with a clear call to action.  “Scan for your chance to win”.

Features Offered
As customers scan the QR code they are directed to website that generates a discount / special offer.  Features of the software would include

1. Set chances to win Example : 1 in 5 ( Would present the user with (Sorry, Try again next time)
2. User must enter a valid email address to access offer.  (Add to mailing list)
3. Email marketing campaign software integration
4. Regulate number of attempts / day / email
5. Generates scannable barcode for POS integration
6. Google Analytics Integration
7. Create customer offers (Buy two brownies get the third free)
8. Customer loyalty reporting

Business Model
SAAS offering with monthly subscription
]]> http://soundinboard.wordpress.com/2011/08/13/retail-qr-code-offer-software/feed/ 0 dartmouthsucks http://soundinboard.wordpress.com/2011/08/08/general-contractor-project-coordinator/ http://soundinboard.wordpress.com/2011/08/08/general-contractor-project-coordinator/#comments Mon, 08 Aug 2011 22:22:51 +0000 Matt Cooper http://soundinboard.wordpress.com/?p=70 ]]>

Customer
General contractors over burdened with the task of communicating to a number of clients on small, medium and large jobs.

Value Proposition
Provide general contractors with the option to outsource the main communication point of contact on a project to project basis.

Services offered
The Project Coordinator would be assigned as the customers main point of contact for a general contractors project providing the following type of coordination and management.

1. Weekly site visits for updated progress reports
2. Answering any project questions that come in from the client through phone call or email.
3. Researching questions / status updates with assigned trades on project related matters.
4. Managing and documenting any scope change requests requiring client approval.
5. Maintaining a web based project file that logs all client communications. (Access to be provided to client by request)
6. Maintaining project schedule based on delays, changes, and resource conflicts for client communication purposes.

Business Model
General contractors would purchase a fixed retainer / project (based on the scope of project).  Effort estimates would be created as contractor projects are won and modified as required.  Estimates of 2 – 3 hours per week / project.

There is one thing that is missing that I am really surprised no one has done yet.

The Idea

Optimize a grocery list application for the store’s layout.  Shoppers would be able to create an account on the main website and then login to their account on the mobile site.  This would allow a much more user friendly way of adding items to the list (drag and drop from specials etc..)

Once added, the list would be sorted by the layout of the store.  The user would login to the mobile version when they get to the store and the order of the list would actually make their shopping experience more efficient.

This would also allow the grocery store to highlight specials in the context of the section you are in.

If you have seen any grocery store sites you have used, let me know

The business offering
Real Nova Scotia Property Management Services is a full service Rental Management and Real Estate service company.  RNS offers a range of property management services including Pay as you Go Management, Leasing, Marketing services, preventative maintenance, contact negotiation, and service coordination.

Unique and compelling competitive advantage
There are a number of unique and compelling competitive advantages.  First is an on-demand pricing model. This approach ensures that the property owner is not paying for management services unless they are needed.  The custom management profile also allows the property owner complete flexibility to customize the level of management on a unit by unit basis.  Another advantage is the use of cutting edge communication technology to maximize efficiency and minimize overhead.

Lead Generation

The business offering
www.greenbeanmeals.ca provides a variety of healthy and nutritious dinner entrees and side dishes to its customers. Meals are made from scratch using local ingredients, assembled and ready to cook.

The business model & sources of revenue
greenbeanmeals.ca designs and assembles a number of healthy and delicious meal options.  Customers use our website to view, and select the meals they would like to purchase. Once purchased, meals are assembled and made ready for pick up at the Halifax Farmer’s Market or for Delivery once per week.  Assembled meals include raw and mixed ingredients ready to be taken home and cooked.  Revenue is made though the sale and delivery of the assembled meals.

Target Customers / Market Size
greenbeanmeals.ca target customer is any person or family that is interested in eating healthy home cooked meals but finds it challenging to consistently think of meals ahead of time through out the week.

Size / Numbers to be determined.

Competitive environment
Halifax is home to a www.whatsforsupper.ca Franchise.  Located in Bayer’s Lake, this business offers a physical location for customers to assemble their selected meals.  This business is well established having been in business for over 5 years in Halifax.

Unique and compelling competitive advantage
greenbeanmeals.ca will offer a number of unique and competitive advantages over competitors in Halifax..

Local Sourced
All ingredients included in greenbeanmeals.ca meals will be sourced from local farmers when at all possible. Attention will be given to seasonal ingredients available to ensure local sourcing initiatives are maximized.  Major effort will be given to minimizing the environmental footprint of bringing our meals to market, while at the same time investing into our local farmers and in turn our local economy.

Organic Ingredients
Organic ingredients will be used when at all possible from our local food producers.

FREE Assembly
All meal costs will include the cost of assembly.

Home Delivery
Once per week, our delivery service will offer home delivery to customers unable to make it to the Saturday Farmer’s Market.

Nutritionally Certified
All meals will be reviewed for their nutritional value by a Certified Holistic Nutritionist.

Meals with Care
greenbeanmeals.ca will offer a special home delivery service for individuals that are homebound as well as seniors that are unable to get to the market themselves.

Special Diets
Customers will given the choice of ordering select meals with attention to dietary concerns.  Meals can be prepared with Low Fat, Low Sodium, Gluten Free or reduced gluten, Low sugars or Glycemic index.

Made from scratch
All entrées and sides are made from scratch and prepared with the freshest and most natural ingredients possible.

Single Servings
Single Servings will be made available for purchase.

Sales and Marketing Strategy

Website
The goal of the Green Bean website is to provide the customer with a simple and seemless experience.  The site briefly describes the company, why we are in business and what our goal is.  It will showcase all available meals and allow visitors to quickly and easily pay for their selected choices for pickup or delivery.

Facebook
Facebook would be used to leverage the local food community.  Green Bean would have a facebook presence to leverage one form of permission marketing.

Twitter
Twitter would be used to offer special deals, announce new menu items and chat about relationships with local food producers.

Online Coupons
Online coupons would be sent via twitter / facebook / email to provide word of mouth incentives to customers.  Show the coupon on your phone, get a discount

Local Sourced Community
Connect and network with local businesses that support local food initiatives.

Packaging and Presentation
Provide nutritional information along with any available details of where the food came from (Farm name etc..)
Label will be clean, simple and provide instructions of how to prepare the meal.

Referral Program
Offer a free full size meal to any customer that refers a customer that purchases a meal.

Customer Community
Leverage the website to allow and suggest meal ideas / recipes.

Adwords
Create and test campaigns around people looking for recipes, healthy food choices, etc… target only Halifax.

Permission Marketing
Using twitter, facebook, and direct email to send special offers to customers.

Farmer’s Market Community
Create and cultivate as many relationships with local farmers as possible. Specifically mention / feature farmers and their ingredients on the website periodically.

Delivery Vehicle Magnet
Get a large magnet created that would be placed on the side of the vehicle as it is making deliveries.

Debit at the Door
Allow customers to pay for their meals using Debit at the Door.

Followup Service
Randomly call customers to ask them how their meals are and how the customer service has been.  Ask for ways to improve the service / product.