Greenbean Ready to Cook Meals – Business Idea

The business offering
www.greenbeanmeals.ca provides a variety of healthy and nutritious dinner entrees and side dishes to its customers. Meals are made from scratch using local ingredients, assembled and ready to cook.

The business model & sources of revenue
greenbeanmeals.ca designs and assembles a number of healthy and delicious meal options.  Customers use our website to view, and select the meals they would like to purchase. Once purchased, meals are assembled and made ready for pick up at the Halifax Farmer’s Market or for Delivery once per week.  Assembled meals include raw and mixed ingredients ready to be taken home and cooked.  Revenue is made though the sale and delivery of the assembled meals.

Target Customers / Market Size
greenbeanmeals.ca target customer is any person or family that is interested in eating healthy home cooked meals but finds it challenging to consistently think of meals ahead of time through out the week.

Size / Numbers to be determined.

Competitive environment
Halifax is home to a www.whatsforsupper.ca Franchise.  Located in Bayer’s Lake, this business offers a physical location for customers to assemble their selected meals.  This business is well established having been in business for over 5 years in Halifax.

Unique and compelling competitive advantage
greenbeanmeals.ca will offer a number of unique and competitive advantages over competitors in Halifax..

Local Sourced
All ingredients included in greenbeanmeals.ca meals will be sourced from local farmers when at all possible. Attention will be given to seasonal ingredients available to ensure local sourcing initiatives are maximized.  Major effort will be given to minimizing the environmental footprint of bringing our meals to market, while at the same time investing into our local farmers and in turn our local economy.

Organic Ingredients
Organic ingredients will be used when at all possible from our local food producers.

FREE Assembly
All meal costs will include the cost of assembly.

Home Delivery
Once per week, our delivery service will offer home delivery to customers unable to make it to the Saturday Farmer’s Market.

Nutritionally Certified
All meals will be reviewed for their nutritional value by a Certified Holistic Nutritionist.

Meals with Care
greenbeanmeals.ca will offer a special home delivery service for individuals that are homebound as well as seniors that are unable to get to the market themselves.

Special Diets
Customers will given the choice of ordering select meals with attention to dietary concerns.  Meals can be prepared with Low Fat, Low Sodium, Gluten Free or reduced gluten, Low sugars or Glycemic index.

Made from scratch
All entrées and sides are made from scratch and prepared with the freshest and most natural ingredients possible.

Single Servings
Single Servings will be made available for purchase.

Sales and Marketing Strategy

Website
The goal of the Green Bean website is to provide the customer with a simple and seemless experience.  The site briefly describes the company, why we are in business and what our goal is.  It will showcase all available meals and allow visitors to quickly and easily pay for their selected choices for pickup or delivery.

Facebook
Facebook would be used to leverage the local food community.  Green Bean would have a facebook presence to leverage one form of permission marketing.

Twitter
Twitter would be used to offer special deals, announce new menu items and chat about relationships with local food producers.

Online Coupons
Online coupons would be sent via twitter / facebook / email to provide word of mouth incentives to customers.  Show the coupon on your phone, get a discount

Local Sourced Community
Connect and network with local businesses that support local food initiatives.

Packaging and Presentation
Provide nutritional information along with any available details of where the food came from (Farm name etc..)
Label will be clean, simple and provide instructions of how to prepare the meal.

Referral Program
Offer a free full size meal to any customer that refers a customer that purchases a meal.

Customer Community
Leverage the website to allow and suggest meal ideas / recipes.

Adwords
Create and test campaigns around people looking for recipes, healthy food choices, etc… target only Halifax.

Permission Marketing
Using twitter, facebook, and direct email to send special offers to customers.

Farmer’s Market Community
Create and cultivate as many relationships with local farmers as possible. Specifically mention / feature farmers and their ingredients on the website periodically.

Delivery Vehicle Magnet
Get a large magnet created that would be placed on the side of the vehicle as it is making deliveries.

Debit at the Door
Allow customers to pay for their meals using Debit at the Door.

Followup Service
Randomly call customers to ask them how their meals are and how the customer service has been.  Ask for ways to improve the service / product.

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